EVENT MARKETING
Strategy | Creative | Execution
Candice Berry, Consultant
I help brands plan and execute high-impact events that balance strategy, creativity, and operational excellence.With over a decade of experience leading complex marketing programs for global technology organizations, I bring clear structure, calm leadership, and creative problem-solving to every engagement.
Services
I provide flexible support across event marketing programs, from focused execution to full program ownership. Engagements are scoped collaboratively based on needs, timelines, and complexity.Event Marketing Program Management
Event planning & execution | Timeline, budget & stakeholder coordination | Vendor sourcing & oversight | On-site support & post-event wrap-upCreative Direction & Event Identity
Event concept & identity development | Asset planning across digital & on-site touchpoints | Designer & internal team collaboration | Light execution support when scopedProgram & Experience Design
Agenda flow & session planning | Audience engagement strategy | Speaker & content coordination | Strategic planning support for complex programsLive Event Production Support
Run of show development | Speaker & AV coordination | Support for executive-facing or high-visibility events
About
I’m an event marketing leader with over 10 years of experience designing and delivering complex corporate events from global partner programs and executive leadership experiences to experiential marketing and large-scale conferences. Much of my work has lived within larger marketing programs, with events serving as the primary execution and experience layer.My work sits at the intersection of strategy, creative direction, and execution. I’m known for bringing structure to complex environments while elevating the experience beyond the expected.After years of building programs inside large organizations, I now work independently with companies that need thoughtful leadership, reliable execution, and a trusted partner who can move quickly and adapt as priorities evolve.Select Experience Includes
• Dell Technologies
• Advanced Micro Devices (AMD)
• Venture-backed technology companies
• Consumer and lifestyle brands
• Nonprofit and fundraising organizationsRecognition
• North America OEM Marketer of the Year — Dell Technologies
• Global Event Strategy & Execution Award — Dell Technologies
• Production Excellence Award — Dell TechnologiesI’m comfortable owning programs independently or integrating seamlessly into existing teams.
Contact
If you’re looking for experienced, creative, and dependable event marketing support, I’d be happy to connect.Candice Berry
Event Marketing Consultant
Austin, TX | Remote