EVENT & EXPERIENTIAL STRATEGY
Fractional Leadership | Executive Experiences | Strategic Event Programs
CANDICE BERRY | EVENT & EXPERIENTIAL CONSULTANT
I partner with brands and teams to design and lead event and experiential programs that drive real business impact — not just execution.With 13 years of experience leading complex event and experiential programs for global technology organizations, I bring strategic direction, calm leadership, and creative problem-solving to high-stakes programs.I’m brought in when programs need stronger strategy, experienced ownership, or additional senior-level capacity, whether for a single initiative, a fractional engagement, or embedded contract support.
Services
I partner with brands and teams to design and lead event and experiential programs that drive real business impact. Engagements are tailored based on your goals, timeline, and level of support needed.
Fractional Event Leadership
Senior-level support to lead programs, align teams, and keep complex initiatives moving.
Program ownership | Stakeholder alignment | Vendor & budget oversight
When to bring me in: when you need experienced leadership but aren’t ready to hire full-time
Event & Experiential Strategy
Clarity, structure, and direction for event programs that feel scattered or underperforming.
Program assessment | Event strategy | Portfolio & annual planning
When to bring me in: when your events lack direction, consistency, or measurable impact
Executive & Customer Experiences
High-impact experiences designed for customers, partners, and leadership audiences.
Agenda & content strategy | Audience engagement | Experience design
When to bring me in: when the experience matters — and it needs to feel intentional, not pieced together
Event Production Leadership
Experienced leadership for high-visibility, executive-facing, and complex live programs.
Run of show & show flow | Executive & speaker readiness | AV & production coordination | Rehearsals | Onsite leadership
When to bring me in: when the stakes are high, the moving pieces are complex, and you need experienced leadership keeping the show aligned.
About
I’m an event and experiential marketing leader with 13 years of experience leading complex programs for global technology organizations, executive audiences, partners, and customers.Much of my career was spent embedded within product and business-unit marketing teams, working closely with sales, engineering, product marketing, and executive stakeholders. That shaped how I approach events: not as standalone productions, but as part of a broader business and go-to-market strategy.At Dell Technologies, I owned event strategy for the OEM Solutions Americas business, leading 30–50 programs annually across customer, partner, and executive audiences and contributing to more than $700 million in marketing-influenced pipeline. I later expanded into broader global partner initiatives, major event experiences, and high-visibility productions across the organization. Earlier, I supported AMD’s server and data center business through global events, product launches, and partner programsToday, I work independently with companies and agencies that need senior event leadership, strategic direction, or additional capacity for high-priority programs.Select Experience Includes
• Dell Technologies
• Advanced Micro Devices (AMD)
• Venture-backed technology companies
• Consumer and lifestyle brands
• Nonprofit and fundraising organizationsRecognition
• North America OEM Marketer of the Year, Dell Technologies
• Global Event Strategy & Execution Award, Dell Technologies
• Production Excellence Award, Dell TechnologiesI’m comfortable owning programs independently or integrating seamlessly into existing teams.
Contact
I’m currently available for select contract, fractional, and project-based event and experiential engagements. If your team needs experienced leadership, additional senior-level capacity, or support for a high-priority program, let’s connect.Candice Berry
Event & Experiential Strategy Consultant
Austin, TX | Remote + Travel