Event Marketing
Experiential Strategy | Executive Experiences | Fractional Leadership
Candice Berry, Consultant
I partner with brands and teams to design and lead event and experiential programs that drive real business impact — not just execution.With over a decade of experience leading complex marketing programs for global technology organizations, I bring clear structure, calm leadership, and creative problem-solving to high-stakes events and experiences.I’m often brought in when events feel scattered, underperforming, or overly complex — and need a more strategic, cohesive approach.
Services
I partner with brands and teams to design and lead event and experiential programs that drive real business impact.Event & Experiential Strategy
Clarity, structure, and direction for event programs that feel scattered or underperforming.
Program audits | Strategy development | Portfolio planning/n
When to bring me in: when your events lack direction, consistency, or measurable impactExecutive & Customer Experiences
High-impact experiences designed for customers, partners, and leadership audiences.
Agenda & content strategy | Audience engagement | Experience design
When to bring me in: when the experience matters — and it needs to feel intentional, not pieced togetherFractional Event Leadership
Senior-level support to lead programs, align teams, and keep complex initiatives moving.
Program ownership | Stakeholder alignment | Vendor & budget oversight
When to bring me in: when you need experienced leadership but aren’t ready to hire full-timeProduction Oversight
Steady, experienced leadership for high-visibility and executive-facing events.
Run of show | Speaker & AV coordination | Onsite leadership
When to bring me in: when the stakes are high and everything needs to run smoothlyHow I Work
Engagements are tailored based on your goals, timeline, and level of support needed.
About
I’m an event marketing leader with over 10 years of experience designing and leading complex corporate events — from global programs and executive experiences to large-scale conferences and experiential marketing initiatives.Much of my work has lived within broader marketing programs, where events serve as the primary driver of connection, engagement, and brand experience.My work sits at the intersection of strategy, creative direction, and execution. I’m known for bringing structure to complex environments while elevating the experience beyond the expected.After years of building programs inside large organizations, I now work independently with companies that need thoughtful leadership, steady execution, and a trusted partner who can move quickly and adapt as priorities evolve.Select Experience Includes
• Dell Technologies
• Advanced Micro Devices (AMD)
• Venture-backed technology companies
• Consumer and lifestyle brands
• Nonprofit and fundraising organizationsRecognition
• North America OEM Marketer of the Year — Dell Technologies
• Global Event Strategy & Execution Award — Dell Technologies
• Production Excellence Award — Dell TechnologiesI’m comfortable owning programs independently or integrating seamlessly into existing teams.
Contact
If you’re looking for a strategic partner to lead or elevate your event and experiential programs, I’d be happy to connect.Candice Berry
Event Marketing Consultant
Austin, TX | Remote